It’s a segment bursting with opportunities, Thomas highlighted in a recent interview with Insurance Business where he shared some of the trends he’s seeing in the market. The premise of Ripe is that it covers people’s passions, he said, whether that’s via insuring hobbies or interest-led small businesses. “Our goal is to make it easy for people to find a tailored, high-quality insurance policy for their passion,” he said. “That could be a leisure craft, or somebody’s DJ equipment, or jewellery and watches – right the way through to small businesses where somebody has turned their passion into a way of living.”
