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From risk insight to cyber defence: brokers tap AI to win in 2025

From intuition to data-driven brokering

Brokers are under pressure to deliver faster, tailored solutions, and AI could assist underwriting. Simon Hughes, SVP, global distribution & general manager UK at Cowbell, explained: “So the key thing is being able to use the data and make it intelligible. We gather about 1,000 different data points in every single business that we underwrite… AI tools allow us to get that data, put the answer in a tangible format, and use it to the benefit of our underwriting capability.”

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