Crawford & Company debuts Turvi to bring AI to P&C claims

Claims management specialist Crawford & Company has announced the launch of Turvi, a new insurtech company offering software-as-a-service (SaaS) solutions designed to enhance the property and casualty claims ecosystem.

Turvi’s SaaS products incorporate artificial intelligence (AI) and automation to streamline claim processing, accelerate estimating, simplify coverage review, and improve the overall customer experience. Initially developed by Crawford & Company for its own clients, the Turvi suite will now be available to the wider claims industry.

Ken Tolson (pictured above), who has over 30 years of experience at Crawford in various roles, will serve as chief executive officer of Turvi. Tolson is known for his expertise in claims management and technology innovation within the insurance sector.

“Having lived and learned from every facet of the claims lifecycle in our time at Crawford, we understand the industry’s complex needs, and we’ve built customised technology solutions to address its challenges,” Tolson said.

Tolson highlighted that the claims industry faces a service gap, with carriers often under-resourced to manage claims efficiently.

“We are launching Turvi to help address this issue, by providing partners, large and small, new and established, the tools they need to address big problems in the claims process – and in doing so, to help improve the policyholder experience,” he said.

Crawford President and CEO Rohit Verma said that the new venture aligns with Crawford’s focus on leveraging technology and talent to transform the insurance industry.

“I have every confidence that Ken and his team will leverage partnerships and collaboration to create groundbreaking new synergies that will revolutionise how the entire industry processes claims,” Verma said.

Turvi is headquartered in the Atlanta Tech Village. Tolson noted that being part of this environment connects Turvi to leading technology partners in the region.

To support its launch, Turvi will attend InsurTech Connect in Las Vegas from Oct. 15-17, and the Triple-I Joint Industry Forum on Nov. 20.

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